A ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.
A) brand element
B) brand contact
C) brand trait
D) brand value
E) brand character

Question

Quizplus · Accepted Answer

A brand contact is any touchpoint or interaction that a customer or prospect has with a brand, product category, or market related to a marketer's product or service. These interactions can include advertising, sales promotions, website visits, social media interactions, customer service interactions, and more. By understanding and managing brand contacts, marketers can shape the customer's overall experience and perception of the brand.

A ________ Can Be Defined as Any Information-Bearing Experience a Customer