Environics recently launched PRIZM, a new consumer segmentation system. Explain what PRIZM is intended to do and how a marketer such as Loblaws grocery stores could use a system like it.

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The Answer of Environics recently launched PRIZM, a new consumer segmentation system. Explain what PRIZM is intended to do and how a marketer such as Loblaws grocery stores could use a system like it.

Environics Recently Launched PRIZM, a New Consumer Segmentation System