A brand funnel can be used by marketers to help characterize
A) lifestyle associations.
B) buyer-readiness stages.
C) decision roles.
D) benefits sought.
E) loyalty status.

Question

Quizplus · Accepted Answer

A brand funnel, also known as a purchase funnel, is a visualization tool that maps out the stages a consumer goes through when making a purchase. These stages include awareness, consideration, preference, and purchase. By understanding where a consumer is on this funnel, marketers can tailor their messaging and tactics to move the consumer closer to making a purchase. Therefore, a brand funnel can be used to help characterize buyer-readiness stages.

A Brand Funnel Can Be Used by Marketers to Help