A marketing manager is considering several options to market to market segments identified as being either culture-oriented, sports-oriented, or outdoor-oriented. This manager has selected the ________ format for segmenting markets.
A) personality
B) psychographic lifestyle
C) user status
D) behavioural occasions
E) readiness stage

Question

Quizplus · Accepted Answer

The segmentation of markets based on culture-oriented, sports-oriented, or outdoor-oriented is an example of psychographic lifestyle segmentation. This segmentation is based on the attitudes, values, beliefs, and interests of consumers, which are key components of psychographic segmentation.

A Marketing Manager Is Considering Several Options to Market to Market