Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale whereby he has rated eight different computers on three different characteristics. Gordon has decided that for a computer to make his short-list, it must score at least a seven on his scale on all three characteristics. Describe the type of choice heuristic that Mr. Jones is using as he selects a computer.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q138: How can a marketer such as lululemon
Q139: The family is the most important consumer-buying
Q140: Dan Lafontaine is seen by his friends
Q141: Briefly explain Freud's theory on human motivation
Q141: What is mental accounting? What, according to
Q144: List and describe the five stages of
Q145: How is the expectancy-value model used in
Q146: What is a reference group? Describe three
Q147: What is brand personality and what five
Q148: People can emerge with different perceptions of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents