The decisions a computer marketer makes in relation to warranty could be guided by which two factors that are the basis of Herzberg's theory?
A) Promotion and communication
B) Quality and performance
C) Supply and demand
D) Satisfiers and dissatisfiers
E) Price and quantity

Question

Quizplus · Accepted Answer

The two factors that are the basis of Herzberg's theory are satisfiers and dissatisfiers. Satisfiers are factors that lead to job satisfaction, while dissatisfiers are factors that lead to job dissatisfaction. In the context of computer marketing, warranty would be a dissatisfier if it is not offered or if it does not adequately cover the customer's needs. On the other hand, a good warranty policy could be a satisfier for customers, leading to increased satisfaction with the product and brand. Therefore, decisions about warranty could be guided by these two factors.

The Decisions a Computer Marketer Makes in Relation to Warranty