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In Which of the Following Cases Is Building a Database

Question 67
Multiple Choice
arrowQuestion 67arrow
Multiple Choice

In which of the following cases is building a database worthwhile for the company?

A) where the product is a once-in-a-lifetime purchase
B) where the company has a long relationship with its customers
C) where customers show little loyalty to a brand
D) where the unit sale is very small
E) where the cost of gathering the information is high

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