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When a Consumer Considers a Product or Service, He or She

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Question 2
Multiple Choice
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Multiple Choice

When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest customer perceived value. A retailer such as Zellers can improve it offerings in three ways. If Zellers improves products, personnel, and image benefits, it will


A) reduce total customer cost.
B) reduce product cost.
C) increase total customer benefit.
D) increase long-term loyalty.
E) reduce psychic costs.

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