Marketing Management Study Set 2
The Return on Net Worth Is the Product of Two
The return on net worth is the product of two ratios: the company's return on assets and its asset turnover ratio.
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Gross margin minus (-) expenses equals (=) net profit.
Direct costs are common costs whose allocation to the marketing entities is highly arbitrary.
Especially popular with such companies as Procter & Gamble, marketing-mix modeling is used to allocate or reallocate expenditures.
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