________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
A) Market potential
B) Market supply
C) Market share
D) Market penetration
E) Market demand

Question

Quizplus · Accepted Answer

Market demand refers to the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

________ for a Product Is the Total Volume That Would