Consumers are increasingly willing to swap personal information for customized products from firms. However, there are still consumer concerns. As the manager in charge of collecting this type of consumer data, you know that privacy issues are still a public policy hot button. What consumer concerns about their personal information are the most compelling and most difficult to deal with by the marketer?

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The Answer of Consumers are increasingly willing to swap personal information for customized products from firms. However, there are still consumer concerns. As the manager in charge of collecting this type of consumer data, you know that privacy issues are still a public policy hot button. What consumer concerns about their personal information are the most compelling and most difficult to deal with by the marketer?

Consumers Are Increasingly Willing to Swap Personal Information for Customized