The internal records system supplies results data, but the marketing intelligence system supplies happenings data.

Question

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The internal records system in a company provides data on sales, costs, inventory levels, receivables, payables, and so on, which are essentially results of past actions. In contrast, the marketing intelligence system gathers data on what is happening in the market environment, including trends, events, competitors' actions, and changes in customer behavior, which can be considered happenings data.

The Internal Records System Supplies Results Data, but the Marketing