Canadians and Americans hold many values in common. However, there are social value differences that can affect marketers. Which of the following is a value shared more by Canadians than Americans?
A) striking it rich
B) tolerance of individual diversity
C) working hard and taking risks
D) striving for happiness
E) maintaining social order

Question

Quizplus · Accepted Answer

Tolerance of individual diversity is a value shared more by Canadians than Americans. Canadians are known for being more accepting of different cultures, religions, and lifestyles than Americans. This can affect marketers in terms of how they approach advertising and messaging to their target audiences in each country.

Canadians and Americans Hold Many Values in Common