One of the Characteristics of a Good Mission Statement Is
One of the characteristics of a good mission statement is that it has an expansive number of goals for doing business.
A good illustration of a market definition of the business a company is in would be "We sell gasoline."
If a company sought to expand the number of existing products sold to its current markets, it would use an integrative growth strategy labeled as "market-penetration strategy."
If a company sought to grow via a strategy that required the company to seek new businesses that have no relationship to its current technology, products, or markets, the company would be using a diversification strategy called a conglomerate strategy.