If a firm pursues a(n) ________ strategy, it must be good at engineering, purchasing, manufacturing, and physical distribution.
A) domestic customer relationship
B) market share
C) overall cost leadership
D) focus
E) differentiation

Question

Quizplus · Accepted Answer

Pursuing an overall cost leadership strategy requires a company to have strong capabilities in engineering, purchasing, manufacturing, and physical distribution in order to keep costs low and maintain a competitive advantage based on price. Domestic customer relationship, market share, focus, and differentiation strategies do not necessarily require the same level of competency in these areas.

If a Firm Pursues A(n) ________ Strategy, It Must Be