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When a Customer Places an Order at Amazon

Question 29
Multiple Choice
arrowQuestion 29arrow
Multiple Choice

When a customer places an order at, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________.

A) fulfillment management process
B) market-sensing process
C) customer acquisition process
D) customer relationship management process
E) new-offering realization process

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