With respect to the core business processes, the ________ is considered to be all the activities involved in defining target markets and prospecting for new customers.
A) customer equity process
B) customer relationship management process
C) customer acquisition process
D) fulfillment management process
E) customer prospecting process

Question

Quizplus · Accepted Answer

The customer acquisition process involves all the activities related to defining target markets and identifying potential customers in order to acquire new customers. This process includes prospecting, lead generation, and lead qualification.

With Respect to the Core Business Processes, the ________ Is