List ten variables or characteristics by which a medium-size physician group practice could divide its overall market into segments.
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Q1: Pick a health care organization with which
Q2: Define the term "market segment" and explain
Q4: Describe five criteria that a medium-size physician
Q5: Identify five possible categories of "customer" that
Q6: What is the difference between "threshold" attributes
Q7: Describe some techniques that a pharmaceutical company
Q8: What can an organization do with the
Q9: Think about the last time you visited
Q10: If the movement toward "consumer-driven health care"
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