Which of the following is not a premise upon which the product life cycle concept is not based?
A) all products and services have a finite life
B) products and services pass through four distinct phases
C) profits rise and fall at different opportunities at each stage
D) margins remain relatively constant through each stage although market share changes

Question

Quizplus · Accepted Answer

The product life cycle concept suggests that margins do not remain constant; they typically change as the product moves through different stages.

Which of the Following Is Not a Premise Upon Which