When the customer becomes the channel for the message this is referred to as owned media.
Correct Answer:
Verified
Q124: In the concept of "marketing ladders" companies
Q125: In today's WEB 2.0 world the only
Q126: In the WEB 2.0 world the company
Q127: Integrated marketing communications strives to ensure all
Q128: Because of the ever-increasing fragmentation of channel
Q130: Copy testing for adverting occurs only at
Q131: Recognition and recall tests are common post-testing
Q132: Maximum selectivity of media is provided by
Q133: For reminder and reinforcement, billboards have been
Q134: A recent study has shown that health
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents