In a high/ passive positioning position in terms of price:
A) the price is high and is very key to promotion
B) the price is high but other attributes of the service are focused upon in promotion
C) the service is positioned relative to the price and key service attributes
D) neither the price nor service attributes are discussed in advertising

Question

Quizplus · Accepted Answer

In a high/passive positioning strategy, the price is high, but the focus in promotion is on other attributes of the service rather than the price itself.

In a High/ Passive Positioning Position in Terms of Price