When price is presented in a clear and easy to understand manner, consumers have been found to:
A) still follow their doctors advice as to where to seek care
B) be willing to trade-off hospital brand name and distance if it will save them money
C) trade off brand name of the hospital if it is within ten miles
D) check the quality ratings of the hospital and ask their doctor

Question

Quizplus · Accepted Answer

When prices are clear and understandable, consumers are more likely to consider cost-saving options, even if it means choosing a less well-known hospital or one that is farther away.

When Price Is Presented in a Clear and Easy to Understand