The Zaltman metaphor elicitation technique (ZMET) proposes which of the following?
A) That consumers think in images not words
B) That asking consumers what they think of brand will not elicit deep knowledge structures?
C) Photos enable the user to communicate subconsciously held information about their brand-relationship
D) All of these

Question

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The Answer of The Zaltman metaphor elicitation technique (ZMET) proposes which of the following?
A) That consumers think in images not words
B) That asking consumers what they think of brand will not elicit deep knowledge structures?
C) Photos enable the user to communicate subconsciously held information about their brand-relationship
D) All of these

The Zaltman Metaphor Elicitation Technique (ZMET) Proposes Which of the Following