Which of the following best describes social desirability bias?
A) Respondents will only provide answers to interviewers they regard as socially desirable
B) Respondents answers to questions are related to their perception of the social desirability of those answers
C) Interviewers will often try to steer respondents toward the most socially desirable response
D) Market researchers will only interview those who they feel are the most socially desirable

Question

Quizplus · Accepted Answer

Social desirability bias occurs when respondents answer questions based on what they perceive to be socially acceptable or favorable, rather than their true thoughts or feelings.

Which of the Following Best Describes Social Desirability Bias