Andrea,who is high in the need for cognition,will be more easily persuaded to purchase a more expensive television if the salesperson has a strong,convincing argument for why the television is a good deal.

Question

Quizplus · Accepted Answer

People high in the need for cognition enjoy thinking and processing information, therefore they are more likely to be persuaded by strong and convincing arguments rather than emotional appeals or simple slogans. Therefore, if the salesperson can provide a solid argument for why the more expensive television is a good deal, Andrea is more likely to be persuaded to purchase it.

Andrea,who Is High in the Need for Cognition,will Be More