Central route processing is more likely to occur when we have the ability and motivation to process information.

Question

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Central route processing involves the careful consideration of information and is more likely to occur when individuals have the ability and motivation to process information. This is in contrast to peripheral route processing, which relies on cues such as attractiveness or authority and is more likely to be used in situations where there is less ability or motivation to process information.

Central Route Processing Is More Likely to Occur When We