If you are framing a persuasive message by emphasizing what people will gain by performing a behavior,you are using a __________.
A) gain frame.
B) loss frame.
C) informational appeal.
D) fear appeal.

Question

Quizplus · Accepted Answer

A gain frame focuses on emphasizing the benefits or positive outcomes that can result from performing a behavior. This approach is often used to motivate individuals to adopt new behaviors or to continue engaging in behaviors they already do.

If You Are Framing a Persuasive Message by Emphasizing What