Distraction can sometimes enhance the effectiveness of a message because it does which of the following?
A) It encourages central route processing.
B) It helps the receiver focus on the message.
C) It prevents the receiver from developing counterarguments.
D) It increases outcome-relevant involvement.

Question

Quizplus · Accepted Answer

Distraction can prevent the receiver from developing counterarguments, allowing the message to be more persuasive without being challenged. This is known as the peripheral route to persuasion, where cues such as attractiveness, catchiness, or other non-message factors are used to influence the receiver's attitude rather than the actual content of the message. However, it is important to note that this effect is not always consistent and may depend on factors such as message complexity, relevance, and personal motivation.

Distraction Can Sometimes Enhance the Effectiveness of a Message Because