Individuals with low need for cognition are more likely to be persuaded by ___________ rather than by____________.
A) the quality of the message; peripheral route cues
B) peripheral route cues; the quality of the message
C) the gender of the source; peripheral route cues
D) the credibility of the source; peripheral route cues

Question

Quizplus · Accepted Answer

Individuals with low need for cognition tend to rely on peripheral cues such as an attractive spokesperson or the emotional tone of the message rather than the quality of the message itself. Therefore, they are more likely to be persuaded by peripheral route cues.

Individuals with Low Need for Cognition Are More Likely to Be