When you form an opinion on an issue you care deeply about,you are MORE likely to:
A) process information through the central route.
B) process information through the peripheral route.
C) be persuaded by the attractiveness of the source.
D) be persuaded by the attractiveness of the source and process information through the peripheral route.

Question

Quizplus · Accepted Answer

When we form an opinion on an issue that we care deeply about, we are more likely to process information through the central route. This type of processing involves careful evaluation and scrutiny of information and arguments, with an emphasis on the quality and relevance of evidence presented. This is because when we are invested in an issue, we are likely to be motivated to seek out and evaluate information that supports our position. Processing through the central route is more likely to lead to stable and enduring attitudes, and is less susceptible to influence by irrelevant factors such as source attractiveness.

When You Form an Opinion on an Issue You Care