Which of the following factors does a researcher need to take into consideration if she wants to be able to predict participants' behaviors?
A) The specificity of the attitude
B) The personal relevance of an attitude
C) The accessibility of an attitude
D) The researcher would need to consider the specificity, personal relevance, and accessibility of the attitude.

Question

Quizplus · Accepted Answer

To accurately predict participants' behaviors, a researcher would need to consider all three factors—specificity, personal relevance, and accessibility—of the attitude. Specificity refers to how accurately an attitude applies to the behavior in question, personal relevance refers to how much the attitude matters to the person, and accessibility refers to how easily the attitude comes to the person's mind. Considering all three factors will help the researcher make more accurate predictions about behavior.

Which of the Following Factors Does a Researcher Need to Take