If a researcher wants to assess implicit attitudes,she should probably NOT use a self-report measure because:
A) self-report measures are very difficult to administer to participants.
B) self-report measures are generally unreliable.
C) people are often unaware of their implicit attitudes.
D) self-report measures often take a long time for participants to fill out.

Question

Quizplus · Accepted Answer

Implicit attitudes are attitudes that people hold that they may not be consciously aware of. Therefore, using a self-report measure, which relies on participants reporting their own attitudes, may not be effective in assessing implicit attitudes. Participants may not be aware of their implicit attitudes or may not want to report them accurately. Other methods, such as reaction time tasks or implicit association tests, may be more effective in assessing implicit attitudes.

If a Researcher Wants to Assess Implicit Attitudes,she Should Probably