When Bernie sees an advertisement for a headache pill that has been found to work "90 percent of the time," he is tempted to buy the medicine. If, however, that same commercial said instead that the same medicine " fails to work in only about 10 percent of cases," he might be less excited to try the product. This demonstrates the influence of which of these on perception?
A) feature detectors
B) transduction
C) priming
D) metacognition

Question

Quizplus · Accepted Answer

This scenario illustrates the concept of priming, where the way information is presented (e.g., focusing on success vs. failure rates) influences perception and decision-making.

When Bernie Sees an Advertisement for a Headache Pill That