In a Nike commercial that uses classical conditioning to increase sales, a famous, well-liked athlete is wearing a new brand of sneakers, in hopes that people will feel more positive toward the sneakers when seeing them in the store. What is the unconditioned stimulus in this situation?
A) sneakers
B) the athlete
C) being liked
D) increased sales

Question

Quizplus · Accepted Answer

The unconditioned stimulus is the athlete because their popularity and likability are naturally appealing and do not require conditioning to elicit a positive response.

In a Nike Commercial That Uses Classical Conditioning to Increase