Judging the likelihood or probability of events based on the information that is readily accessible in our memories is known as the ________.
A) representativeness heuristic
B) availability heuristic
C) prototype heuristic
D) functional heuristic

Question

Quizplus · Accepted Answer

The availability heuristic is a mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision. It operates on the notion that if something can be recalled, it must be important, or at least more important than alternative solutions which are not as readily recalled.

Judging the Likelihood or Probability of Events Based on the Information