One step in carrying out a field research project is to sample people and events. Dr. Smith carried out a study in which he used purposive sampling and asked those respondents to recommend others. This sampling technique is called ______.
A) theoretical sampling
B) snowball sampling
C) random sampling
D) stratified sampling

Question

Quizplus · Accepted Answer

Snowball sampling involves asking initial participants to recommend other potential participants. This method is particularly useful when studying hard-to-reach or specialized populations. Dr. Smith's approach of using purposive sampling and then asking those respondents to recommend others fits the description of snowball sampling.

One Step in Carrying Out a Field Research Project Is