Once coding procedures are developed for content analysis, their reliability should be assessed by ______.
A) testing and refining the coding procedures
B) determining the units of analysis
C) comparing different coders' codes for the same variables
D) identifying a population of documents for study

Question

Quizplus · Accepted Answer

Comparing different coders' codes for the same variables is essential for assessing the reliability of coding procedures in content analysis. This process, known as intercoder reliability, ensures that different coders interpret and apply the coding procedures consistently to the data.

Once Coding Procedures Are Developed for Content Analysis, Their Reliability