In a research project, a researcher is administering a survey to a large sample but is also conducting a small number of focus groups. This is an example of ______.
A) transformative design
B) embedded design
C) exploratory sequential design
D) convergent parallel design

Question

Quizplus · Accepted Answer

Embedded design is used when a researcher collects additional qualitative data to support or explain the quantitative data. In this case, the primary method is a survey (quantitative), and the focus groups (qualitative) are used to provide further insights, making it an embedded design.

In a Research Project, a Researcher Is Administering a Survey