Unfreezing refers to:
A)ensuring that the change effort is diffused to others within the organization.
B)producing disequilibrium between the driving and restraining forces of change.
C)a management practice used to discourage newcomers from staying with the organization.
D)improving organizational communication.
E)getting one's own way in organizational politics.

Question

Quizplus · Accepted Answer

Unfreezing refers to the process of creating a perceived need for change and producing disequilibrium between the driving and restraining forces of change. This is done to prepare the organization for the upcoming change by breaking down the existing attitudes, behaviors, and structures that may impede the change effort. The goal is to make the organization receptive to the new way of doing things.

Unfreezing Refers To