The perception about how much better the new product, idea, or practice is than the one it will replace is known as its:
A) perceived relative advantage.
B) compatibility.
C) complexity.
D) clarity of results.

Question

Quizplus · Accepted Answer

Perceived relative advantage refers to the degree to which an individual believes that a new product, idea, or practice is better than the one it will replace.

The Perception About How Much Better the New Product, Idea