Statement A: A change agent is an individual who influences a potential adopter's decision about innovation in a favorable way.
Statement B: Opinion leaders are individuals who are influential in a community and sway the beliefs and actions of their colleagues only in a positive direction.
A) Statement A is true and statement B is false.
B) Statement A is false and statement B is true.
C) Both statements are true.
D) Both statements are false.

Question

Quizplus · Accepted Answer

Statement A is true because a change agent is indeed someone who influences others' decisions about innovations positively. Statement B is false because opinion leaders can influence beliefs and actions in both positive and negative directions, not just positive.

Statement A: a Change Agent Is an Individual Who Influences