Which of the following statements is true of content analysis?
A) It generates rich written descriptions of historical documents.
B) It may be applied to both verbal and nonverbal materials.
C) Its most common units of analysis are individual people.
D) It seldom involves quantification.

Question

Quizplus · Accepted Answer

Content analysis can be applied to both verbal and nonverbal materials, allowing researchers to systematically analyze communication content.

Which of the Following Statements Is True of Content Analysis