Going to the location where the intended audience would encounter information or acquire a product and inviting them into an interview is the definition of which kind of research method?
A) In-depth interviews
B) Observations
C) PhotoVoice
D) Intercept interviews

Question

Quizplus · Accepted Answer

Intercept interviews involve approaching people in a specific location where they are likely to encounter information or products and inviting them to participate in an interview.

Going to the Location Where the Intended Audience Would Encounter