In the franchising strategy, the most important competitive advantage for the franchisee is the franchisor's:
A) brand name.
B) capital resources.
C) access to a consolidated market.
D) geographic locations.

Question

Quizplus · Accepted Answer

The franchisee benefits from the franchisor's established brand name, and the reputation and recognition that comes with it. This can attract customers and give the franchisee a competitive advantage over independent businesses.

In the Franchising Strategy, the Most Important Competitive Advantage for the Franchisee