The two types of complementary strategic alliances are:
A) vertical and horizontal.
B) macro and micro.
C) outsourcing and insourcing.
D) network and complementary.

Question

Quizplus · Accepted Answer

The two types of complementary strategic alliances are generally considered to be vertical and horizontal. Vertical alliances involve partnerships between companies that are located at different points along the same supply chain, while horizontal alliances occur between firms that operate within the same industry. This distinction is important because these different types of alliances can serve different strategic purposes and offer different advantages and disadvantages.

The Two Types of Complementary Strategic Alliances Are