The alliance between Nokia and Microsoft (Chapter 9 Strategic Focus) calls for Nokia to transition its smartphone portfolio to Microsoft's Windows phone platform. This is an example of using an alliance in a ____________ to speed up development of new products and services.
A) slow-cycle market
B) medium-cycle market
C) standard-cycle market
D) fast-cycle market

Question

Quizplus · Accepted Answer

The alliance between Nokia and Microsoft is aimed at speeding up the development of new products and services, which is typically done in a fast-cycle market. Fast-cycle markets are characterized by fast-changing customer preferences and technologies, short product life cycles, and a need for rapid innovation and speed to market.

The Alliance Between Nokia and Microsoft (Chapter 9 Strategic Focus)