Evidence suggests that, in general, using an international cost leadership strategy when exporting to developed countries has the most positive effect on firm performance while using an international differentation strategy with larger scale when exporting to emerging economies leads to the greatest amounts of success.

Question

Quizplus · Accepted Answer

The statement accurately reflects findings in international business research. Developed countries tend to be more price-sensitive and respond well to cost leadership strategies, while emerging economies often value differentiation and larger scale operations.

Evidence Suggests That, in General, Using an International Cost Leadership