Innovation, consumer understanding, brand-building, go-to-market, and scale are activities that P&G (Chapter 3 Strategic Focus) performs well and are examples of the company's __________ .
A) tangible resources
B) intangible resources
C) core competencies
D) capabilities

Question

Quizplus · Accepted Answer

Core competencies are unique capabilities and resources that provide a competitive advantage to a company. P&G's ability to innovate, understand consumers, build brands, go-to-market, and scale are key strengths and capabilities that set the company apart from competitors and contribute to its overall success. These are examples of P&G's core competencies.

Innovation, Consumer Understanding, Brand-Building, Go-To-Market, and Scale Are Activities That