Adoption increases when the group of people considering the new technology is more similar. This is referred to as the dimension of:
A) commonality.
B) congruency.
C) homophilous.
D) homogeneity.

Question

Quizplus · Accepted Answer

Homophilous refers to the tendency of individuals to associate and bond with similar others, which can increase adoption rates of new technology within a group.

Adoption Increases When the Group of People Considering the New