In following a house of brands strategy, it is of paramount importance to ensure that:
A) each brand has a distinct name.
B) the co-brands are of similar value.
C) there is consistency across the organization with regards to service and clinical quality.
D) the multibrand approach is understood throughout the organization.
Correct Answer:
Verified
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Q33: In order for a brand or service
Q34: Brand equity is the:
A) worth of the
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Q40: Using the same brand name across all
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